Reason #1: Your Eye Protection Comes First

Glasses are a stylish accessory, but more importantly, they're essential for protecting your eyes. Even if you're buying a pair just to complete your look of the day, it's important to choose high-quality eyewear.

To keep your eyes protected from the sun's harmful rays, all of our sunglasses meet the CE UV400 standard. On top of that, they're all fitted with polarized lenses to reduce glare from reflective surfaces.

And we haven't forgotten about those of you who enjoy binge-watching Netflix. To keep your eyes from looking like you've just finished three seasons in one sitting, we've created a dedicated range featuring blue light filtering lenses.

When each production batch arrives, Sophie, our expert optician, carefully inspects every pair before it's made available for sale.

Reason #2: Strong, Nearly Unbreakable Glasses

"Unbreakable? Yeah, right!" we can already hear you saying. Yet that's exactly how the Binocle Original was born. Since then, more than 1,500 different combinations have been created, making it one of our most iconic collections.

You can also discover the Daytona, a slimmer frame that's just as durable.

Both collections are made from polycarbonate, an incredibly tough material designed to withstand everyday life.

Hammer blows, doors hitting your face, or even being stepped on—these frames are built to survive your worst days.

The rest of our collections are crafted from premium materials that deserve a little more care. These models are made from acetate and/or stainless steel.

Reason #3: A Wide Selection of Eyewear

At Binocle, originality comes first. We love designing stylish eyewear with distinctive personalities. Cat-eye, vintage, round, hexagonal... we've come a long way since our very first model!

Our goal? To create glasses with unique character that help you stand out the moment you put them on.

Reason #4: Customizable to Match Every Personality

Have you ever found your dream pair of glasses, only to realize the color wasn't right? So have we. That's why we created a 100% customizable collection, from the lenses to the temples.

While not every model can be customized, we've carefully designed the rest of our collections to reflect what our customers love most.

Reason #5: Available Worldwide

The sun shines almost everywhere in the world... so why not enjoy it with Binocle sunglasses?

Thanks to Sophie and Dominique, our order preparation team, your new glasses can be on your face in just a few days.

You can also find Binocle glasses through our network of authorized retailers in many countries.

Reason #6: Affordable Prices

We've talked a lot about the quality of our materials—but what about the price? From day one, we've chosen to cut out the middlemen to offer exceptional quality at the best possible price.

That way, everyone can enjoy a pair of Binocle glasses!

Reason #7: An Amazing Team

What would Binocle be without its passionate team? Since Samuel and Philippe founded the brand, our family has grown considerably. While that alone may not be enough reason to choose Binocle, we do our best to share our values through everything we create and communicate.

Reason #8: A Commitment to Sustainability

From the very beginning, our mission has been to create products that are unique, affordable, and above all, built to last. Alongside using ultra-durable materials such as polycarbonate, our team is committed to reducing our environmental footprint.

Some of our collections are now made from recycled or eco-friendly materials, including eco-acetate and recycled acetate. As an added bonus, our pouches are made from recycled PET and our cleaning cloths are packaged in recycled paper.

Reusing cardboard boxes for retailers, packaging our watches in recycled cardboard, and using refurbished equipment are just a few of the everyday actions our team takes to make a difference.

Reason #9: Almost Perfect Binocle Glasses at Great Prices!

As part of our eco-friendly and zero-waste approach, our OUTLET category lets you shop almost-perfect Binocle glasses with discounts of up to 40%.

How does it work? Some frames may have one or more minor cosmetic imperfections on the frame or lenses. Of course, these models have never been sold to our beloved Binocle community. That's why we created our OUTLET section!

Reason #10: A Unique Binocle Community!

Last but certainly not least: our amazing Binocle community! Every day, we're lucky enough to receive heartwarming reviews and kind messages from our customers (which you can read on Verified Reviews). Joining Binocle means becoming part of one big family.