We're leaving the
office.
😎
Try it, choose it, take it home.
At every event, our booth lets you try on the frames in person—not just on a product sheet or a screen. On your nose, in natural light, in a real-life setting.
⚡️
Discover the world of Binocle.
Motorcycles, rock, riding, speed—these are the things that are in our DNA.
The Tour is an opportunity to experience the brand from the inside, not just to buy a product.
📍
Right where you are.
We’re not asking you to go out of your way. We’re going to places where tens of thousands of people are already gathering to do what they love. We’re just joining the party.
24 Heures du Mans
April 16–19, 2026
📍 Le Mans - Circuit Bugatti
The season kicks off. Motorcycle endurance racing at its most raw: teams racing day and night, a unique atmosphere, and a crowd of passionate fans. Our booth gets the Tour off to a great start with all the right energy: speed, adrenaline, and mirrored sunglasses.
Moto GP France
May 8–10, 2026
📍 Le Mans - Circuit Bugatti
The French Motorcycle Grand Prix, the event that thrills more than 300,000 people over a weekend. Riders from around the world, a knowledgeable crowd, and a festive atmosphere. The biggest motorcycle event on the French calendar. We’ll be there.
24 Heures du Mans — Auto
June 10–14, 2026
📍 Le Mans - Circuit de la Sarthe
The world’s greatest race. A living legend. For an entire week, Le Mans becomes the world capital of endurance racing. Hypercars, legendary drivers, and more than 300,000 spectators from all over the world. Our biggest event of the year.
HellFest
June 18–21, 2026
📍 Clisson
France's biggest metal festival and one of the largest in Europe. Over 180 bands, 6 stages, 60,000 people a day in an extraordinary visual setting. Freedom of expression at its finest. Exactly the kind of place where Binocle feels right at home.


