Replacement lenses
Interchangeables arms
Pouchs
Square sunglasses
Arround sunglasses
Aviator sunglasses
Oversize sunglasses
Eco-friendly sunglasses
Replacement lenses
Pouchs
Verres de remplacement
Replacement lensesWe didn’t invent
glasses.
We reinvented them.
Why are all the cool glasses so expensive?
A lost pair,
a brand
discovered.
Samuel loses his glasses on vacation. No worries! He heads to the local market, stumbles upon a stall of colorful sunglasses—mirrored lenses not yet seen in France. He comes back to Nantes with a €15 pair and an idea that won’t let go.
Everyone wants the same glasses. Mirrors weren’t popular yet (too expensive or too rare). Samuel sees the gap. He calls Philippe, an optician by trade. Then Nico joins, and the team is complete.
Three people. Zero investors. One obsession: sunglasses that pop without breaking the bank.
"I want to sell glasses online that are stylish, affordable, and above all, high-quality. Do you think it’s possible?"
SAMUEL to PHILIPPE
01.
The shape of the letter B
When written horizontally, the letter B looks like a pair of glasses. While looking for a synonym, Samuel came across the word "binocle." It immediately clicked.
02.
The Rematch
"Binocle" used to be the playground taunt. We took it and turned it on its head. Because wearing glasses isn't a flaw—it's a style.
03.
The Rugrats
A die-hard fan on the team. But above all, “Binocle” is straightforward, fun, and rings true. Just like what we do.
We have built
a strong brand.
From a single pair of sunglasses sold online to the Binocle House in Grandchamp-des-Fontaines, we didn’t follow a plan! We followed our instinct, what felt right for us, and what our customers were asking for.
From sunglasses to prescription glasses, socks to watches, skiing to sports, every new product started from the same belief: no compromise between style, quality, and accessibility.
In ten years, we’ve built a network of retailers, planted forests in Brittany, and established our values—not in a PowerPoint, but in what we stand for every year.
1300+
Resellers in France and internationally: opticians, concept stores
10 years
No investors, no agency—just a team that believes in it and shares the same values.
5 events
Official partners: 24 Hours of Le Mans, MotoGP, Hellfest, and FC Nantes.
Fun.
We could have made serious glasses, in serious colors, with a serious name. But we chose to make fun glasses instead. Fun isn’t some marketing gimmick we tacked on later—it’s the very reason the brand exists.
A pair that makes you smile before you even put them on is already a win.
Responsiveness.
We’re a small team. No outsourced customer service, no forms that disappear into thin air. When something goes wrong, we’re there to help. When an idea comes up, we test it. When the market changes, we adapt.
Responsiveness is our only advantage over the big players, and we intend to keep it that way.
Responsability.
We’re not going to pull the “we’re eco-friendly” stunt with just a green logo and call it a day. For us, responsibility means concrete actions: carefully selected materials, trees that actually grow in Brittany, and a Green Tax that you can double if you want.
We do what we can, we say what we do, and we keep getting better. No grand statements, just consistency.
BE
YOUR-
SELF
Be proud of your style, your looks, and your glasses.
We never set out to dictate a style. We wanted to give people the tools to find their own.
"Be Yourself" has been our philosophy from day one: a pair of glasses isn't just an accessory—it's a choice. Wear what you want, without having to justify yourself, without waiting for fashion to validate what you already feel.
Styles for every face. Collections that span every world—skiing, the streets, the office, the stage. Not for everyone at once. For everyone in their own way.
